MAGNA Corporate Identity & product development

Magna Glaskeramik is part of the company group Magna Naturstein, which operates worldwide and is the biggest provider of natural stones in Germany.

We were assigned to re-design the brand and the strategic development of products to communicate the new technologies used.

We developed an independent and distinctive Corporate Identity for the traditional family business MAGNA Naturstein, MAGNA Glaskeramik and MAGNA Westfalia.

In addition we designed products like lamps, side tables and incentives out of the ceramic glass to make new business fields accessible. As a first step we won the internationally acknowledged designer Sebastian Herkner for a series of furniture for MAGNA Glaskeramik.